Old Lead Follow Up Scripts
Email 1: “Still Thinking About Buying?”
Subject: Still thinking about making a move?
Body:
Hi [First Name],
It’s been a while since we last connected — I noticed you had once visited LindaCraft.com and showed interest in buying a home. Are you still thinking about making a move?
A lot has changed in the real estate market lately — interest rates, inventory, and even the kinds of homes people are looking for. I’d be happy to give you a quick update or answer any questions if you’re still curious about your options.
No pressure — just here if you need help.
Warmly,
[Your Name]
Buyer Specialist | Linda Craft Team
[Phone] | [Email] | [Website]
Email 2: “Curious What You Could Afford Today?”
Subject: Your buying power might surprise you…
Body:
Hi [First Name],
Home prices, interest rates, and lending options are always changing — and sometimes that works in your favor.
If it’s been a while since you looked into buying, you might be surprised at what’s possible for you today. Want me to run a quick custom home search or share some neighborhoods you might love?
I’d be happy to help you get a clearer picture — no commitment, just information.
Best,
[Your Name]
Buyer Specialist | Linda Craft Team
Email 3: “Just Checking In — Need Help with Real Estate?”
Subject: Can I help with anything real estate-related?
Body:
Hi [First Name],
I wanted to check in and see if there’s anything you need help with right now — whether it’s buying, selling, renting, or just getting a feel for the market.
You had connected with us through LindaCraft.com some time ago, and I’m here to be a resource whenever you’re ready. Even if your plans have changed, feel free to reach out with any questions!
Hope to hear from you soon,
[Your Name]
Buyer Specialist | Linda Craft Team
Email 4: “Is 2025 the Year You Make a Move?”
Subject: Thinking about buying in 2025?
Body:
Hi [First Name],
If 2025 might be the year you finally make a move, now’s a great time to start planning.
Whether you want to get a sense of what’s available, explore financing options, or just talk through your timeline — I’d love to help.
Let me know what kind of home or location you had in mind, and I’ll put together a few ideas for you.
Talk soon,
[Your Name]
Buyer Specialist | Linda Craft Team
Email 5: “Would You Still Like to Receive Listings?”
Subject: Want to start receiving homes for sale again?
Body:
Hi [First Name],
You previously visited LindaCraft.com, and I’m wondering if you'd still like to receive listings that match your preferences.
If you’re thinking about buying — even just exploring — I can tailor updates based on your budget, ideal location, or must-haves.
Would you like me to set that up again?
All my best,
[Your Name]
Buyer Specialist | Linda Craft Team
Email 1: “Need to Sell Before You Buy?”
Subject: Thinking about a move but need to sell first?
Body:
Hi [First Name],
If you're still thinking about a move, you may be wondering: “What do I do with my current home first?”
Many of our clients are in the same situation — needing to sell before they buy. I’d be happy to walk you through how that can work smoothly, even in today’s market.
We’ve helped thousands of local homeowners through that transition, and we’d love to help you too.
No pressure — just reach out when the time feels right.
Warmly,
[Your Name]
Buyer & Listing Specialist | Linda Craft Team
[Phone] | [Email]
Email 2: “Can You Buy & Sell at the Same Time?”
Subject: Buying and selling at the same time — is it possible?
Body:
Hi [First Name],
If you're like many homeowners, the thought of buying a new home and selling your current one can feel overwhelming. The good news? You don’t have to do it alone — and there are ways to make it much easier.
Whether it’s timing the closings, using a bridge loan, or tapping into your home equity to buy first — we can help you explore the best path for your situation.
Would you like to talk through your options?
All my best,
[Your Name]
Linda Craft Team | Helping Homeowners for 39+ Years
Email 3: “What’s Your Current Home Worth?”
Subject: Curious what your home could sell for today?
Body:
Hi [First Name],
If you’re still considering a move, one of the smartest first steps is knowing what your current home is worth.
We’d be happy to give you a personalized home value report based on real sales in your area — no algorithms, just local expertise.
Once you know your home’s value, you’ll have a much clearer idea of what’s possible on your next move.
Want me to put one together for you?
Best,
[Your Name]
Linda Craft Team | Raleigh Real Estate Experts
Email 4: “Make Your Move Easier with a Plan”
Subject: Let’s build a plan for your move (sell + buy)
Body:
Hi [First Name],
If you’ve been thinking about selling your home and buying something new — even if it’s still months away — now is a great time to start planning.
We can walk through your ideal timing, how to prepare your current home for top dollar, and what your options look like for your next purchase.
The smoother your plan, the smoother your move. Want to talk through it?
Warm regards,
[Your Name]
Linda Craft Team | Trusted by Triangle Homeowners for 39+ Years
Email 5: “Timing Your Sale and Purchase Just Right”
Subject: Want help timing your sale and next purchase?
Body:
Hi [First Name],
If you’re thinking about selling your current home in order to buy something new, I can help you time both sides of the move so things go as smoothly as possible.
Whether you want to move fast or take your time, there are strategies we use every day to help sellers buy with confidence — and avoid being rushed or homeless in between.
Want to chat through what that might look like for you?
Here to help,
[Your Name]
Buyer & Listing Specialist | Linda Craft Team
Thanks! If the leads might be current homeowners who would need to sell before buying, you’ll want to gently acknowledge that while offering insights, solutions, and a path forward. These emails should reduce fear around timing, market conditions, and complexity — and position your team as the guide to make the process smooth.
Here are 5 revised email scripts tailored to that scenario:
Email 1: “Thinking About Moving — But Need to Sell First?”
Subject: Need to sell before you buy?
Body:
Hi [First Name],
If you're still thinking about buying a new home but would need to sell your current one first — you're not alone. That’s one of the biggest questions we help clients with every day.
There are smart strategies to line up both timelines, so you don’t feel rushed or stuck between homes. If you’d like, I can walk you through a few options that work in today’s market.
No pressure — just here to help when you're ready.
Warmly,
[Your Name]
Buyer & Listing Specialist | Linda Craft Team
[Phone] | [Email]
Email 2: “How Much Equity Could You Use Toward Your Next Home?”
Subject: You might have more equity than you think…
Body:
Hi [First Name],
Home values have gone up quite a bit over the last few years — and depending on when you bought your current home, you might be sitting on more equity than you realize.
That could go a long way toward your next move.
Would you like a quick estimate of your home's current value? I can prepare a personalized report and help you understand what’s possible.
Let me know — happy to help!
All the best,
[Your Name]
Linda Craft Team Realtors
Email 3: “Worried About Buying and Selling at the Same Time?”
Subject: How do you buy and sell at the same time?
Body:
Hi [First Name],
One of the most common questions I hear is: “How do I buy a new home without selling mine first?”
The good news is — we’ve helped hundreds of homeowners do just that with creative timing, financing, and contingency options.
If this has been holding you back from making a move, I’d love to talk through a few paths that could work for your situation.
Let me know if you'd like to chat!
Best,
[Your Name]
Linda Craft Team | Buyer & Seller Consultant
Email 4: “Want to Trade Up or Downsize?”
Subject: Ready for a better fit?
Body:
Hi [First Name],
Life changes — and sometimes your home no longer fits your lifestyle, family, or goals.
If you’ve been thinking about trading up for more space or downsizing for simplicity, I’d love to help you explore what’s possible — especially if you’d need to sell your current home first.
I can give you an idea of your home’s value, walk you through market timing, and help you plan both steps with confidence.
Just reply to this email and I’ll take care of the rest.
Warm regards,
[Your Name]
Linda Craft Team
Email 5: “Can I Give You a Game Plan?”
Subject: Let’s build a simple plan for your next move
Body:
Hi [First Name],
If you're still interested in moving but aren’t sure how to start — especially if you’d need to sell your home first — I’d love to create a simple, no-pressure plan just for you.
This would include:
- What your home is worth today
- What you could afford next
- How to time both transactions smoothly
I can have it ready in the next few days — would that be helpful?
Let me know!
Best,
[Your Name]
Buyer & Listing Partner | Linda Craft Team